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Design for HEALTHY Life

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We all strive for a healthy life. All over the world, the concept is undergoing a deep and fundamental paradigm shift, based on the need to ensure health in the broadest sense possible, which includes wellbeing, wholesome lifestyles and prevention, to address the needs of an ageing population and to reduce the associated costs. Designers can have a huge impact within this paradigm shift, by designing innovative products, services and business models aimed at preserving human health, at ensuring more effective and less invasive therapies, and at fostering human wellness.