Design for Contented Life


Human beings pursue happiness and contentedness. When choosing activities to engage in, choosing goods to purchase and services to use, they do not only take functionality and performance into account, but also the satisfaction and the joy that can be derived by these choices. Whatever the goals – material, cultural or spiritual – human beings choose to pursue, this can be effectively supported by well-designed products and services, showing a link between the desires and needs of customers and users to the insight and ability of designers in interpreting them, thus covering both the fulfilment of the required functionalities and the affordance of user experience.